Be the firm AI assistants recommend.
Answer Ads helps law firms show up when potential clients ask AI assistants who to hire. We build the answer-first messaging, landing flow, and lead tracking so you get more qualified calls.
Practice areas: PI, family, criminal defense, immigration, estate planning, and more.
Potential clients want one confident recommendation
When someone is stressed, they do not want ten tabs. They ask an assistant and pick the first option that feels credible. We help you become that option.
Higher intent
People asking who should I hire are closer to calling than people browsing.
Trust wins
Credibility signals matter: reviews, case outcomes, experience, and clarity.
Speed matters
We tighten intake and follow-up so good leads do not leak.
Services for law firms
Start with an audit, then we build and manage the system.
AI + Intake Funnel Audit
We review your current website, intake, and messaging and deliver a practical plan: what to change, what to test, and how to track it.
- ✓Top client-question map per practice area
- ✓Messaging rewrite: proof, objections, differentiators
- ✓Tracking and lead-quality checklist
Landing Page + Offer Build
One fast page per practice area with clear trust signals and a strong CTA (call or consult request).
- ✓Practice-area one-page site structure
- ✓Review and proof blocks, FAQs, pricing signals
- ✓Lead routing to your intake team
Ongoing Testing + Management
Weekly experiments on messaging, landing flow, and lead quality. Keep what works, cut what does not.
- ✓Weekly test plan + iteration
- ✓Call and form conversion improvements
- ✓Simple reporting tied to consults and cases
Local Lead Quality System
Built for firms that want fewer junk leads: better screening, better follow-up, better tracking.
- ✓Call tracking + disposition notes
- ✓Form screening questions that reduce noise
- ✓Speed-to-lead improvements
How it works
A simple process that respects compliance and focuses on outcomes.
Map high-intent client questions
We cluster the exact questions people ask before hiring a lawyer.
Write the most credible answer
Clear positioning, proof, and disclaimers appropriate for your jurisdiction.
Build a fast practice-area page
Designed to convert on mobile: call, consult request, or intake form.
Track consults and lead quality
We focus on qualified consults, not vanity metrics.
Deliverables (first 14 days)
What most firms receive when starting: clear messaging, a conversion-focused page, and clean tracking.
You get
- ✓Practice-area query map + objections list
- ✓Positioning and answer copy blocks
- ✓One fast landing page outline (or build)
- ✓Call + form tracking setup checklist
- ✓Initial test plan for the next 30 days
Best fit
Firms that already have reviews and strong service, and want more qualified calls.
- ✓Small to mid-size local firms
- ✓Competitive markets where trust is everything
- ✓Teams that answer calls quickly
FAQ
Common questions from partners and marketing managers.
Is this compliant for attorneys?
We align messaging with your jurisdiction’s advertising rules and avoid misleading claims. You approve all copy before it goes live.
How do you define success?
More qualified consults and better cases. We track calls and forms, then review quality signals from your intake notes.
Do you replace SEO or Google Ads?
No. This is a new channel and a conversion upgrade. Most firms keep existing channels and use this to capture high-intent who should I hire demand.
What do you need from us?
Your intake flow, proof assets (reviews, results where permitted), and one point person. We handle the plan, build, and iteration.
Request a free intake funnel audit
Tell us your practice area and location. We will reply with the top client questions to target and the fastest fixes to increase qualified calls.